Farmer's D Store, supported by NABARD, Tamil Nadu
From the farm gate to the phone
A store is not a list of products. It is a farmer's next sale.
An app connecting Tamil Nadu's farmer producer organisations directly with customers, from browsing to checkout.
How we approached it
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01
Shop the way people already shop
Categories, search and a basket that behave like the apps buyers use every day, in Tamil and English.
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02
One app, many producer groups
Each FPO manages its own listings and stock, while buyers see one simple store.
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03
Made for patchy networks
Light screens and saved baskets, so an order survives a dropped signal in the field.
From the project
The brief
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What we made
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The results
- 2 Languages, Tamil and English
- 1 Store for every producer group
- 4.8 Average rating from early users